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New Logo


February 5, 2019

We are pleased to announce the unveiling of our new Crem logo. The new logo incorporates a triangle with the Welbilt ‘W’ to reinforce our new brand identity as being a proud member of the Welbilt family of brands.

The new design reflects our commitment to bringing superior coffee experience to everyone, everywhere.  It is meant to effectively capture the personality, key benefits, and vision of the Crem brand and its new tagline Crafted for Every Taste underlines our goal to create coffee machines that meet your daily demands whether it’s in a specialty coffee shop, convenience store, fine dining restaurant or in your office.

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Welbilt UK Ltd
Ashbourne House
Old Portsmouth Road
Guildford, Surrey

+44 (0) 1483 464900

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